“发现即管控”：抖音AI“鉴谣官”上线，让真相和谣言赛跑

Core Insights - The rise of AI technology has made content creation easier, leading to an increase in deceptive content, making the governance of online rumors a collective challenge for the industry and society [1] - Douyin has introduced the "AI Douyin Truth-Seeking" feature to combat misinformation, which provides users with fact-checking and clarification regarding misleading content and rumors [1][6] Group 1: Rumor Governance Strategy - Douyin has identified rumor governance as one of its most important tasks for 2025, applying large model capabilities to this area [2][3] - In the past quarter, the platform has seen a 67% decrease in rumor exposure due to the implementation of large model technology, which allows for proactive management of rumors [2][5] Group 2: Technology Implementation - The large model technology enables Douyin to transition from a passive to an active approach in rumor governance, allowing for real-time review and risk assessment of trending content [3][5] - The accuracy rate for identifying rumors has reached 85%, with ongoing improvements expected [5] Group 3: User Engagement and Education - The "AI Douyin Truth-Seeking" feature aims to build a cognitive defense line with users by providing comprehensive information and clarification on potentially misleading content [6][8] - Users can access "Truth-Seeking Cards" that present complete information and authoritative sources when browsing or searching for content related to rumors [6][8] Group 4: Collaborative Efforts - Douyin emphasizes that rumor governance requires collaboration between technology, product development, and operational efforts, as well as participation from the entire society [8] - The platform's initiatives reflect a commitment to creating a clearer online space, although the journey to effectively manage rumors remains challenging [8]