全网热销5万个，与甄嬛传、罗小黑联名，能帮BJD走向大众吗？

Group 1 - The article discusses the rising popularity of BJD (Ball-Jointed Dolls) blind boxes among young consumers, driven by collaborations with popular IPs and the introduction of lower-priced options [3][6][29] - Brands like SIMONTOYS and COME4FREE are launching BJD products linked to popular franchises, indicating a shift towards targeting younger audiences with accessible price points [3][36] - The BJD blind box market is seen as a way to lower entry barriers for new consumers, with prices starting around 100 yuan, making it more appealing compared to traditional BJD products [17][39] Group 2 - The introduction of blind boxes has led to a decrease in the perceived exclusivity of BJD, which was previously associated with high costs and niche markets [6][25] - Despite the lower prices, there are concerns about the quality and consumer trust, as some brands have faced backlash over product quality and delivery issues [21][25][39] - The article highlights the challenge of converting IP fans into BJD consumers, as the interests of these two groups may not fully align, complicating the market dynamics [30][41]