深圳楼市热度回升，取消限购后外地购房者开始入场，有客户“当天来访、当天成交”

Core Insights - The new housing policy implemented on September 5 has significantly activated various housing demands in Shenzhen, leading to a notable increase in both new and second-hand home transactions [2][6] - The most impacted area is Luohu District, where the removal of purchase restrictions has resulted in a surge in buyer interest and transaction volume [6][9] Market Performance - In the week of September 8-14, Shenzhen recorded 589 new residential units sold, a 17% increase from the previous week, while second-hand homes saw 1,554 transactions, up 15.4% [2][6] - Luohu District experienced the most significant changes, with viewing and signing rates increasing by 29% and over 25% respectively during the same period [6][9] Buyer Demographics - The new policy has attracted a considerable number of external buyers, including those from Chengdu and Hong Kong, who are now eligible to purchase homes in Shenzhen [3][4] - Approximately 10% to 15% of buyers in Luohu are from outside Shenzhen, indicating a diversification of the buyer pool [3][4] Local Buyer Sentiment - Local buyers are showing increased confidence and quicker decision-making, with many making purchases on the same day as their property visits, a trend not seen before the policy change [5][6] - The demand from local buyers is particularly strong in areas with good educational resources, such as Luohu, where families are eager to secure homes for their children’s education [6][9] Developer Activity - Developers are actively preparing to launch new projects, taking advantage of the favorable market conditions created by the new policy [8][9] - Notable upcoming projects include over 390 new residential units from local developers, with expectations of strong sales performance due to the current market dynamics [8][9] Market Outlook - The new policy is expected to stimulate the market further during the traditional peak sales season of September and October, with a focus on both core and non-core areas [9][10] - Analysts believe the policy effectively addresses the inventory issues in non-core areas while stabilizing expectations in core regions, setting a positive foundation for the upcoming market season [9]