Core Viewpoint - The acquisition of approximately 1.17% equity in the National Stadium by Giant Star Legend's subsidiary marks a strategic move to enhance its IP operation capabilities and integrate into the national development framework [1][7]. Company Overview - Giant Star Legend was established in 2017, focusing on new retail and IP creation, with a cumulative fan base of 250 million for its star IPs [3]. - The subsidiary, Star Creation (Kunshan) Cultural Entertainment Co., Ltd., specializes in comprehensive cultural entertainment development around star IPs [3]. Acquisition Details - The acquisition involves an investment of approximately RMB 24.3 million, making Giant Star Legend the only private shareholder in the National Stadium [1]. - The acquisition will not result in the target company becoming a subsidiary, and its financial performance will not be consolidated into Giant Star Legend's financial statements [1]. Strategic Intent - The acquisition aims to inject mature IP operation capabilities into the National Stadium, facilitating diverse consumer experiences such as immersive exhibitions and creative markets [7]. - Giant Star Legend emphasizes its leading position in IP creation and commercialization, aligning the acquisition with its strategic development direction [7]. Financial Performance - In the first half of the year, Giant Star Legend's IP creation and operation segment saw an 8.2% revenue decline to RMB 143 million, while new consumption business revenue surged by 91.5% to RMB 211 million [9]. - Overall revenue for the first half reached RMB 355 million, a 33% year-on-year increase, but net profit fell by 58.9% to RMB 10.27 million due to a loss in equity investments [9]. Market Reaction - Following the announcement of the acquisition, Giant Star Legend's stock price experienced volatility, initially rising by 1% after the news, indicating market interest in the strategic move [9].
2430万元，周杰伦概念股巨星传奇入股国家体育场