Shanghai Xujiahui (SZ:002561) Mei Ri Jing Ji Xin Wen·2025-09-17 13:00Core Viewpoint - The company Xu Jia Hui is significantly increasing its investment in the Shanghai Liu Bai project, raising the total investment from 708 million yuan to 1.698 billion yuan, an increase of nearly 140% [1][3]. Investment Adjustment - The total investment for the Shanghai Liu Bai project has been adjusted to 1.698 billion yuan from the previous 708 million yuan [1][3]. - The project’s total construction area has increased from 19,200 square meters to 42,500 square meters [3]. - The building height has been raised from 50 meters to 130 meters, and the number of floors has increased from 10 above ground and 1 below ground to 30 above ground and 2 below ground [3]. - The construction period has been extended from an estimated 18 months to 30-36 months, and the investment recovery period has increased from 15-17 years to the 19th year of operation [3]. Funding Sources - The funding strategy has shifted from primarily using the company's own funds to a combination of self-funding and external financing [4]. Long-term Strategy - The project is seen as a long-term strategy for the company to enhance its profitability and core competitiveness by meeting modern consumer demands through a combination of apartment-style hotels and flagship stores [4][5]. - The project aligns with the "Big Xu Jia Hui" development strategy aimed at upgrading the commercial landscape in the Xu Hui district [5]. Competitive Landscape - The company acknowledges the challenges faced by the retail industry, including weak demand and increased competition from e-commerce [6]. - The combination of apartment-style hotels and flagship stores is intended to attract high-end consumers and stabilize rental income and operational performance [6].