中房协副会长：楼市处于止跌回稳中 呈现四个好的迹象

Core Insights - The current state of China's real estate market is in a difficult process of stabilizing after a decline, with several positive signs emerging [1][2] Group 1: Market Recovery Indicators - The task of ensuring property delivery (保交楼) is nearly complete, which has maximized the guarantee of homebuyers receiving their properties, thus avoiding impacts on social stability [1] - The decline in new home prices is slowing down, indicating a potential stabilization in the market [2] - The area of unsold new residential properties has decreased to approximately 760 million square meters by the end of August, down about 30 million square meters since the beginning of the year, which is a significant achievement in the current market environment [2] Group 2: Recommendations for Real Estate Companies - Real estate companies need to enhance their brand influence by improving housing quality, maintaining financial stability, and promoting technological innovation [2] - Since July 2021, the market has shifted from a seller's market to a buyer's market, giving consumers significant decision-making power, which companies must adapt to in order to survive and grow [2] - Companies should align their development capabilities and scale with cash flow to ensure financial stability and sustainability [3]