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小米为何,总要对标与致敬?
Hu Xiu·2025-09-17 12:58

Core Viewpoint - Xiaomi's decision to skip the 16 series and launch the 17 series is a strategic move to align itself with Apple, reflecting a broader trend of benchmarking and homage in the tech industry [1] Group 1 - Xiaomi's approach to product naming, such as jumping from 15 to 17, indicates a desire to create a strong brand identity that resonates with consumers [1] - The company's strategy of benchmarking against industry leaders like Apple showcases its ambition to position itself as a premium brand [1] - The practice of paying homage to successful competitors is seen as a way to leverage their market success and consumer recognition [1] Group 2 - The article discusses how Xiaomi's focus on both automotive and smartphone sectors demonstrates its commitment to innovation and competitiveness [1] - Xiaomi's leadership under Lei Jun emphasizes the importance of learning from established players while carving out its own niche in the market [1] - The trend of cross-generational product naming may influence consumer perception and expectations, potentially driving sales and brand loyalty [1]