全聚德：丰泽园品牌迎95周年庆 文化环廊开放促文旅融合

Core Insights - The article highlights the 95th anniversary celebration of Fengze Garden, a brand under Quanjude, which is recognized as a time-honored brand and a non-material cultural heritage of Beijing [1] - During the celebration, Fengze Garden launched a series of "Master Recommended Dishes" that blend traditional and modern flavors, offering discounts to consumers dining in-store [1] - The event also featured the opening of a historical cultural corridor showcasing non-material cultural heritage, including silver tableware and old menus, promoting the integration of culture and tourism [1] - Quanjude emphasizes cultural confidence and craftsmanship spirit as the foundation for the revitalization strategy of time-honored brands, aiming to better inherit and develop Shandong cuisine culture [1]