权益基金热度攀升，永赢鹏华产品业绩亮眼，客户规模如何增长？

Core Insights - The stock market has seen significant growth, with the Shanghai Composite Index rising over 38% in the past year, leading many to consider investing over saving [1] - Retail deposits at major banks like Industrial Bank increased by 148.3 billion, a year-on-year growth of 18.20%, indicating a shift in investor sentiment towards asset management, particularly public funds [3] Fund Performance - Notable funds such as Yongying Advanced Manufacturing Mixed Fund and Penghua Carbon Neutral Theme Mixed Fund have performed well, ranking 3rd and 7th respectively in their categories over the past year [5] - The success of these funds is attributed to their strong performance, which enhances their credibility and ability to engage with third-party platforms [5][6] Platform Integration - The ability of fund products to integrate with major financial management tools like Alipay's Yu'e Bao and WeChat's Wallet reflects the fund companies' overall strength and trust with these platforms [6] - Yongying's product is integrated with WeChat's Wallet, while Penghua's product is part of Alipay's "saving" module, indicating a deep collaboration [6] Popularity and Engagement - As of the first week of September 2025, Yongying Advanced Manufacturing Mixed Fund and Penghua Carbon Neutral Theme Mixed Fund ranked 4th and 7th in popularity on Alipay's fund discussion board, with over 40,000 searches each [8] - The established conversion path on these platforms facilitates the transition from search to purchase, enhancing the funds' visibility and accessibility [8] Market Dynamics - Historical data shows that during a promotional event in 2021, a public fund gained over a million followers, highlighting the importance of internet platform operations for fund companies [10] - The market's volatility poses a challenge, as clients attracted during market upswings may exit during downturns, emphasizing the need for robust risk management strategies [11] Risk Management and Product Diversification - The maximum drawdown for Yongying Advanced Manufacturing Mixed Fund and Penghua Carbon Neutral Theme Mixed Fund reached 29.60% and 30.96% respectively, while another fund, Guangfa Value Return Mixed Fund, maintained a maximum drawdown of about 3% with an 18.26% increase [11] - A mature fund company should not rely solely on high-risk, high-return products but must also offer low-risk, stable-return options to ensure long-term client retention [13] - Yongying Fund's "fixed income+" product line also saw a growth of 14.1 billion in the first quarter of 2025, ranking among the top in the industry, indicating a balanced approach to product offerings [13]