字母标”首车落地，上汽奥迪“迎考

Core Insights - Audi has officially launched its first mass-produced model, the Audi E5 Sportback, with a price range of 235,900 to 319,900 CNY, produced at the SAIC Audi manufacturing base [1][4] - The introduction of the AUDI brand is a strategic response to the changing demands of the Chinese market, where luxury car retail has seen a decline [2][3] Company Strategy - Audi and SAIC Motor signed a cooperation agreement to develop a new platform tailored for the Chinese market, named the "Advanced Digitized Platform" [1][2] - The Audi E5 Sportback is positioned as a flagship model that embodies a blend of German engineering and Chinese digital innovation [2][3] Product Features - The Audi E5 Sportback features the new AUDI OS operating system and integrates Qualcomm Snapdragon 8295 digital cockpit chip, enhancing its smart cabin experience [3] - The vehicle includes advanced driver assistance systems developed in collaboration with Momenta, covering various driving scenarios [3] Market Positioning - The pricing strategy for the Audi E5 Sportback allows it to compete effectively in the crowded 250,000 to 300,000 CNY electric vehicle market, where competition is intense [4] - The model has already received significant market interest, with over 10,000 orders placed within 30 minutes of its launch [4]