善恶终有报！西贝订单下滑：消费者投票，“被糊弄” 的饭不吃了

Core Viewpoint - The article discusses the significant decline in consumer trust and sales for Xibei due to controversies surrounding the use of pre-prepared dishes, highlighting a disconnect between the company's definitions and consumer expectations [1][3][16]. Group 1: Company Performance - Xibei has experienced a drastic drop in order volume and revenue, with once-popular dishes now seeing little interest from consumers [1]. - The company initially claimed that none of its dishes were pre-prepared according to national standards, but this assertion has been met with skepticism from consumers and media [3][5]. Group 2: Consumer Expectations - Consumers expect transparency and quality in their dining experiences, desiring freshly prepared meals rather than pre-prepared options, which they feel misled about [5][20]. - The article emphasizes that consumers are willing to pay for quality and experience, not just compliance with safety standards [5][16]. Group 3: Industry Insights - The situation with Xibei reflects a broader issue in the restaurant industry, where many companies focus on cost-cutting and efficiency at the expense of understanding consumer desires [16][17]. - The article suggests that maintaining only the minimum standards will lead to market failure, as consumer expectations represent the upper limit of what businesses should strive for [17]. Group 4: Future Actions - Xibei has announced intentions to improve transparency and shift food preparation from central kitchens to in-store by October 2025, alongside commitments to use non-GMO soybean oil and ensure children's meals are freshly made [18][20]. - The effectiveness of these promises will depend on the company's subsequent actions and ability to rebuild consumer trust [19][20].