Apple(US:AAPL) Youtube·2025-09-17 15:30Core Viewpoint - Analysts have mixed opinions on the iPhone 17 pre-order numbers, with some expressing optimism while others remain cautious about demand trends [2][3][10]. Pre-order Analysis - UBS reports mixed demand for the iPhone 17 lineup, indicating that wait times for the Pro and Pro Max models are less favorable compared to the iPhone 16, with a neutral rating and a $220 price target [3]. - Bank of America notes that shipping dates for the iPhone 17 Pro and Pro Max are longer than those for the iPhone 16, suggesting strong demand [6]. - Morgan Stanley observes that lead times for the new devices are tracking higher year-over-year, indicating increased early demand, and has an overweight rating with a $240 price target [7]. Market Performance - Apple’s sales in China fell by 6% year-over-year leading up to the iPhone 17 launch, amidst a broader market decline of 2% [5]. - Apple holds a 12% market share in China, ranking sixth in the country [6]. International Demand - Morgan Stanley highlights stronger international demand for the iPhone 17, with longer lead times reported in markets such as China, Japan, the UK, France, and Germany [8]. - JP Morgan corroborates the trend of higher lead times compared to the iPhone 16, maintaining an overweight rating [9]. Product Popularity - The orange color variant of the iPhone 17 has gained significant popularity, selling out within an hour of release and remaining on back order [10].