多部门详解扩大服务消费新政 50城将试点建设消费新场景

Core Viewpoint - The Chinese government is implementing a series of policies to expand service consumption, aiming to shift the consumption structure from goods to services as the economy matures, with a focus on attracting quality service resources and enhancing domestic consumption [1][6]. Group 1: Policy Measures - The newly released measures include 19 specific tasks across five areas, targeting various sectors such as cultural venues, sports events, education, high-end healthcare, and leisure tourism [1]. - The government plans to introduce additional policies for high-quality development in the accommodation industry and the integration of railways and tourism [1]. - A "1+N" policy system has been established, with over 30 related policy documents already issued [1]. Group 2: Market Trends - The shift towards service consumption is supported by international experience, indicating that when GDP per capita reaches around $15,000, the consumption structure tends to favor services [1]. - The service consumption expenditure per capita in China is projected to reach 46.1% of total consumption by 2024, indicating significant growth potential compared to developed countries [5]. Group 3: Technological Integration - The integration of new technologies such as 5G, IoT, big data, and AI is accelerating in the consumption sector, with a notable rise in "AI + consumption" applications [2]. - In August, the sales of robot-related products in Beijing's E-TOWN exceeded 330 million yuan, with over 190,000 units sold, highlighting the growing market for AI-driven consumer products [2]. Group 4: Pilot Cities and New Consumption Scenarios - The government will select around 50 pilot cities with large populations and strong development potential to innovate and diversify consumption scenarios [4]. - The focus is on enhancing the supply of quality consumption and promoting new consumption formats to stimulate market vitality [4]. Group 5: International Tourism and Service Optimization - The number of inbound tourists is expected to reach 130 million in 2024, with total spending projected at $94.2 billion, reflecting a significant increase from 2023 [7]. - Efforts are being made to improve the convenience of inbound tourism services, including the implementation of tax refund policies and the introduction of multilingual support at major airports [7].