Meta (META) Stock Backed With $900 Price Target as Reels Ads Expand

Core Insights - Meta Platforms, Inc. is highlighted as a key AI stock to monitor closely, with a Market Outperform rating and a price target of $900.00 set by Citizens JMP analyst Andrew Boone [1][3] - The company is expanding its advertising capabilities by opening Reels trending ads to all advertisers during the holiday season, which have shown to increase unaided awareness by 20% in early tests [1][3] - Meta's Reels trending ads performance is comparable to YouTube Select and TikTok Pulse, both at 20% and 14% respectively, indicating strong competitive positioning in the advertising space [3] Advertising Growth Potential - Meta is set to test Advantage+ catalog ads and app ads campaigns, alongside single image and video ads on Threads, which has over 400 million monthly active users [3] - The firm believes that Meta has multiple strategies to enhance performance for advertisers, suggesting a robust growth trajectory in its advertising business [1][3] Market Positioning - While Meta is recognized for its potential, the analysis suggests that certain AI stocks may present greater upside potential and lower downside risk [3] - The report indicates that Threads remains an under-monetized asset, which could provide additional revenue opportunities for Meta in the future [3]