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Core Insights - The article highlights the launch of the first gold series product by Popop, a jewelry brand under Pop Mart, featuring the IP Baby Molly [1] - The product line includes gold beads, pendants, gold bars, and ornaments, aimed at appealing to consumers looking for unique gifts [1] Sales Performance - Within just three days of the launch, Popop's two offline stores experienced a significant increase in customer traffic, leading to a noticeable rise in store sales [1] - Consumers expressed enthusiasm for the Baby Molly design, with one mentioning the product's suitability for gifting occasions such as a baby's full moon celebration [1] Consumer Sentiment - New mothers are particularly drawn to the Baby Molly series, as they find a personal connection with the character, enhancing the product's appeal [1] - The IP association adds charm to the products, making them more attractive to potential buyers [1]