1500万元专项资金助力乡村振兴，上汽大通为农人

Core Viewpoint - SAIC Maxus is launching the "Interstellar Plan" to empower rural revitalization through a dedicated agricultural assistance fund of 15 million yuan, marking a significant initiative among Chinese automotive companies aimed at supporting farmers [1][3]. Group 1: Background and Motivation - The "Interstellar Plan" aligns with national policies promoting rural revitalization and the "Digital Commerce to Benefit Agriculture" initiative, emphasizing the role of leading enterprises in enhancing agricultural product circulation [3]. - The project is initiated in Lanjin County, Nujiang Prefecture, Yunnan, reflecting the historical support relationship between Shanghai and Yunnan, which has lasted for 28 years [3][9]. Group 2: Challenges and Solutions - Many farmers face financial barriers, struggling to afford vehicle down payments despite the need for transportation to enhance production [5][9]. - The plan aims to address income disparities by improving farmers' ability to sell high-quality products, such as mushrooms and blueberries, which currently face significant price gaps between production and market [5][7]. Group 3: Implementation Strategy - The "Interstellar Plan" focuses on building a sustainable assistance system rather than a one-time donation, including training farmers in live-streaming sales and organizing extensive training sessions [10][12]. - The project plans to cover 150 towns, conduct 300 training sessions, and achieve over 1.2 billion online exposures, aiming to generate an additional 15 million yuan in farmer income [10][12]. Group 4: Product and Logistics Support - SAIC Maxus is developing vehicles tailored for rural needs, such as light trucks and pickups, to facilitate agricultural product transportation [11]. - The project includes a rigorous selection process for agricultural products, ensuring they meet quality standards, and aims to integrate logistics support through partnerships with companies like JD and SF Express [12]. Group 5: Long-term Commitment - The "Interstellar Plan" is positioned as a long-term commitment, with plans to continue its promotion over the coming years and to hold annual meetings to assess progress and future strategies [13]. - The initiative reflects the company's dedication to addressing the needs of farmers and contributing to rural development, showcasing a responsible corporate approach in a competitive automotive industry [13].