Core Insights - The upcoming film "731" is generating significant market interest, with nearly 7 million people expressing a desire to watch it, making it the most anticipated film in the current market [1][3] - The film's release date was strategically chosen for September 18, which is not part of any major film festival, allowing it to stand out in the competitive landscape of the National Day holiday box office [3][5] - The National Day box office landscape is evolving, with a wider variety of genres being introduced, providing audiences with more choices compared to previous years [3][5] Film Competition Dynamics - The "Volunteer Army" series, particularly "Volunteer Army: Blood and Peace," retains a competitive edge due to its established audience base and favorable market conditions following the recent "93rd National Day Parade" [5][19] - "Assassination of the Novelist 2" is also highly anticipated, having initially aimed for a summer release but ultimately scheduled for the National Day holiday due to extensive special effects work [7][19] - The addition of the comedy film "Life of the Waves" to the National Day lineup introduces further competition, as it fills a gap in the market for family-friendly comedies [8][10] Production Insights - "Assassination of the Novelist 2" has a significant production budget, with estimates ranging from 300 million to 450 million yuan, reflecting the high investment in special effects [7][19] - The film features over 2,800 visual effect shots, with more than 90% of the film relying on visual effects, indicating a strong focus on production quality [7][19] Market Trends - The National Day box office has historically favored patriotic films, but this year shows a shift towards a more diverse range of genres, including comedies and animated films [11][20] - The animated film "The First Part of the Starry Sky of the Three Kingdoms" is gaining attention, with a notable female audience demographic, indicating a potential shift in viewer preferences [14][20] Industry Collaborations - Major players in the film industry, such as China Film Group and Huace Film & TV, are strategically positioning themselves with multiple film releases during the National Day holiday, enhancing their chances of box office success [17][19] - The collaboration between Tian Dong Film and Guomai Culture highlights the interconnected nature of the industry, with both companies leveraging their relationships to strengthen their competitive positions [19][20]
今年国庆档，不再死磕“主旋律”
3 6 Ke·2025-09-17 03:30