“大企”传经送宝，“小店”触网腾飞！“大企帮小店”中小商户数字化经营帮扶公益培训举办

Core Viewpoint - The "Big Enterprises Helping Small Stores" initiative aims to enhance the digital capabilities of small businesses in Zibo, promoting their sustainable development and competitiveness in the market [1][3]. Group 1: Event Overview - The "National Individual Business Service Month" coincides with Zibo's "Service Year for Promoting Individual Businesses," featuring a training session on September 17 [1]. - The training is organized by the Zibo Market Supervision Administration and the Comprehensive Service Center for Market Entities, focusing on digital skills for small merchants [1][3]. Group 2: Training Objectives and Content - The training aims to leverage the resources and technical expertise of large enterprises to support individual businesses, fostering a collaborative development model [3]. - The session emphasizes practical skills in digital marketing, including short video content creation and local traffic acquisition, using real-life examples relevant to the local context [5]. Group 3: Participation and Future Plans - Over 400 merchants attended the training, with an additional 500 participating via online streaming, indicating strong interest in digital transformation [5]. - The Zibo Market Supervision Administration plans to continue addressing the challenges faced by individual businesses by linking more social resources and conducting diverse support activities [5].