General Mills: Consumer Barometer, Investor Headache (NYSE:GIS)

Company Overview - General Mills, Inc. is a well-established company with over 150 years in the packaged foods industry, known for its popular brands such as Pillsbury, Cheerios, Blue Buffalo, and Betty Crocker [1] Investment Philosophy - The focus is on long-term investment in U.S. and European equities, emphasizing undervalued growth stocks and high-quality dividend growers [1] - Sustained profitability, characterized by strong margins, stable and expanding free cash flow, and high returns on invested capital, is considered a more reliable driver of returns than valuation alone [1] Personal Investment Approach - The investment strategy aims to ensure sufficient assets for freedom in work and lifestyle, rather than complete financial independence from work [1]