ELF Beauty rhode Acquisition To Boost Sales Growth: Analyst

In May, e.l.f. Beauty ELF agreed to acquire rhode, a beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products.The beauty industry is witnessing a surge in strategic acquisitions as companies vie to expand their product offerings and market reach. In this competitive landscape, e.l.f. Beauty's recent move to acquire Hailey Bieber's brand, rhode, marks a significant step in enhancing its portfolio and capitalizing on emerging consumer trends.Bank of America (Bo ...