文旅部：引导更多资金投向文旅消费 释放职工消费潜力

Core Viewpoint - The Chinese government is intensifying efforts to boost cultural and tourism consumption, aiming to unlock the potential of employee spending and enhance service consumption through various initiatives [1][2]. Group 1: Policy Measures - The Ministry of Culture and Tourism, along with nine other departments, has introduced policies to support cultural and tourism consumption, including promoting high-quality creative works in literature, art, film, and animation [1][2]. - Initiatives include the development of cultural venues such as theaters, museums, and art galleries, and the encouragement of local cultural events and competitions to optimize the supply of cultural products and services [1][2]. - The government plans to enhance the market value of traditional cultural IPs and create new consumption scenarios, while also promoting high-level international sports events [1][2]. Group 2: Consumption Growth Strategies - The Ministry will focus on four main areas to expand cultural and tourism consumption: product innovation, activity-driven new scenarios, business model renewal, and increasing inbound tourism [2][3]. - Specific actions include launching more excellent artistic works, improving tourist attractions, and developing industrial, red, and rural tourism [2][3]. - A nationwide cultural tourism consumption month will be initiated, with over 3.3 billion yuan in subsidies and more than 25,000 events planned to celebrate national holidays [3]. Group 3: Economic Impact - The introduction of new economic models such as night economy and "ticket root economy" is expected to meet evolving consumer demands, with a focus on cross-industry collaboration [3][4]. - In the first half of the year, key events in several provinces generated over 16 billion yuan in consumption, averaging over 30 million yuan per event [3]. Group 4: Inbound Tourism - The government aims to restore inbound tourism to 97.2% of 2019 levels by 2024, targeting 132 million inbound visitors [4]. - Efforts to enhance the convenience of inbound tourism include promotional activities and the introduction of tax refund stores for foreign tourists [4][5]. - The number of inbound foreign visitors has increased by 30% in the first half of the year, indicating significant growth potential in the inbound consumption market [4][5].