Cracker Barrel says company is focusing on 'guest experience' after rebrand backlash

Core Viewpoint - Cracker Barrel Old Country Store is shifting its focus back to enhancing guest experiences after facing backlash over a recent rebranding attempt, which included a logo change and restaurant remodels [2][4][5]. Financial Performance - The company reported mixed fiscal fourth-quarter earnings, with earnings per share at 74 cents, below the expected 80 cents, while revenue was $868 million, exceeding the expected $855 million [6]. - Despite the positive revenue figure, the stock fell 10% in after-hours trading following the earnings report [2]. Strategic Changes - CEO Julie Masino expressed optimism about the company's future and noted that Cracker Barrel is reverting to its 'Old Timer' logo and pausing remodels to focus on kitchen improvements and guest experience [3][4]. - The company has experienced five consecutive quarters of comparable store restaurant sales increases and a 9% adjusted EBITDA growth in fiscal 2025 [3]. Revenue Expectations - For fiscal 2026, Cracker Barrel anticipates total revenue between $3.35 billion and $3.45 billion, which is below the $3.52 billion expected by analysts, along with a projected same-store traffic decline of 4% to 7% [3].