Group 1 - Many online brands are expanding into offline retail by opening physical stores to enhance consumer experience and meet demand [1][5] - JD MALL has opened 24 large experience centers across various cities, offering diverse scenarios to stimulate consumer demand, with over 100,000 visitors in the first two days at the Beijing store [2] - Aihuishou has over 2,000 stores nationwide, focusing on transparent transactions for second-hand electronics, which enhances consumer trust and reduces information asymmetry [3][4] Group 2 - The second-hand electronics market is seeing significant growth, with Aihuishou's trade-in orders increasing by 137% year-on-year in the first half of the year [4] - Apparel brands like Jiao Nai are opening physical stores to enhance consumer engagement and brand image, with over 60 stores established in key cities [5][6] - Smaller brands are also focusing on the experiential value of physical stores, offering unique experiences to attract consumers and create emotional connections [6]
丰富场景 优化体验 提升信任度 线上品牌发力线下开店（大数据观察·实体店里探消费）
Ren Min Ri Bao·2025-09-17 21:55