扩大服务消费从供需两端发力（权威发布）

Core Viewpoint - The Chinese government has introduced a series of policies aimed at expanding service consumption, which is seen as a crucial driver for economic growth and improving living standards. The measures focus on addressing barriers to service consumption development and enhancing the quality and variety of service offerings [1][2][3]. Group 1: Policy Measures - The policies emphasize a combination of improving people's livelihoods and promoting consumption, including initiatives for high-profile sports events, long-term care insurance, and early childhood education [1]. - The measures advocate for a dual approach of optimizing supply and stimulating demand, proposing pilot projects for new consumption models and enhancing consumer credit support [2]. - The government aims to balance external openness and internal deregulation, encouraging foreign investment in service sectors while reducing market entry barriers for domestic and foreign businesses [2]. Group 2: Market Performance - In the first half of the year, over 19 million foreign visitors entered China, marking a 30% increase year-on-year, with visa-free entries rising by 54% [3]. - The number of duty-free shops has tripled compared to the end of 2024, with a 248% increase in the number of people benefiting from duty refunds and a 98% rise in refund sales [3]. Group 3: Service Quality Enhancement - The government plans to enhance service supply quality by promoting innovation in service sectors, integrating various consumption formats, and increasing the availability of skilled service personnel [4]. - The Ministry of Culture and Tourism aims to improve tourism services and experiences through initiatives like the "Strong Foundation Renewal Action" for tourist attractions and promoting diverse tourism products [5]. Group 4: Financial Support - The People's Bank of China has established a 500 billion yuan fund to support service consumption and elderly care, with significant loan applications already submitted by financial institutions [5]. - As of July, the loan balance in key service consumption sectors reached 2.79 trillion yuan, reflecting a year-on-year growth of 5.3% [5].