3 6 Ke·2025-09-17 23:20Core Insights - The A-share market has stabilized and rebounded since 2025, leading to a reshuffling in the public fund sales landscape, with significant growth in non-monetary fund holdings surpassing 10 trillion yuan [1][2] - The top fund distribution institutions, such as Ant Fund and China Merchants Bank, dominate the market, holding over 25% of the total non-monetary fund scale [1][2] - A structural change in investor preferences is evident, with a shift towards more transparent and lower-fee products, particularly passive and fixed-income funds [2][3] Growth Structure - In the first half of 2025, the non-monetary fund holdings of the top 100 distribution institutions reached 10.2 trillion yuan, a 6.95% increase, while equity fund holdings grew by 5.89% to 5.14 trillion yuan [1][2] - Stock index funds saw a remarkable growth of 14.57%, nearing 2 trillion yuan, indicating a recovery in investor confidence driven by rising core indices [1][2] - Smaller institutions are struggling to balance scale and profitability, with a continuing trend of market concentration favoring larger players [2][3] Channel Dynamics - The distribution landscape is increasingly characterized by a three-way competition among banks, brokerages, and independent sales institutions, with a clear restructuring of their market shares [3][4] - Banks still hold over 40% of equity fund holdings, but their market share is declining, as younger investors prefer digital platforms [3][4] - Brokerages and third-party platforms are gaining ground due to their product flexibility and online capabilities, with brokerages increasing their market share in equity funds to 27.41% [4][5] Index Fund Surge - Stock index funds are the hottest category in the current fund growth, with brokerages maintaining a dominant position due to their trading advantages [5][6] - Banks are rapidly increasing their index fund sales, with a year-on-year growth of 99.2% in the first half of 2025, indicating a strategic response to market trends [5][6] - Major banks like Agricultural Bank and Industrial and Commercial Bank have significantly increased their index fund sales, showcasing their adaptability [5][6] Future Outlook - Despite positive growth data, the fund distribution industry remains cautious due to impending fee reforms that will impact revenue structures and product strategies [7][8] - The upcoming fee reductions are expected to challenge traditional sales models, pushing institutions to enhance their advisory services [7][8] - Regulatory changes are likely to encourage brokerages to invest more in equity product sales, further accelerating industry transformation [7][8]