Core Insights - Meta has launched a new pair of smart glasses called Ray-Ban Meta Display, featuring a built-in display for apps, alerts, and directions, controlled by a wristband called Meta Neural Band [1][2][4] - The glasses are priced at $800 and are expected to be available for purchase in a couple of weeks [2] - This product represents Meta's ongoing efforts to create consumer smart glasses that can perform tasks traditionally done on smartphones, aiming to reduce reliance on competitors' devices [3][12] Product Features - The Ray-Ban Meta Display builds on the success of the original Ray-Ban Meta smart glasses, which have sold millions of units in partnership with EssilorLuxottica [4] - The glasses include an AI assistant, cameras, speakers, and microphones, allowing users to connect to the internet and access social media apps [4][5] - Users can display Meta apps like Instagram, WhatsApp, and Facebook, as well as view directions and live translations [5] Technology and Control - The Meta Neural Band, which resembles a Fitbit without a screen, allows users to navigate apps using subtle hand gestures, with a battery life of 18 hours and water resistance [5][6] - The device utilizes electromyography (EMG) to detect signals between the brain and hand for gesture control, positioning it as a new interface for device interaction [6] Market Position and Competition - Meta aims to be first to market with a functional smart glasses product, although the Ray-Ban Meta Display is less advanced than the previously showcased Orion smart glasses, which featured augmented reality capabilities [11] - There is anticipation that competitors like Google and Apple will release their own smart glasses in the future, potentially integrating them with their operating systems, which could pose a challenge for Meta [12]
Meta unveils new smart glasses with a display and wristband controller