Gucci领跑闭店潮，奢侈品集体退守一线市场

Core Insights - The new CEO of Kering, Luca de Meo, is prioritizing the resolution of issues surrounding Gucci, particularly following the imminent departure of Gucci's CEO, Stefano Cantino, after less than a year in office [1][2] - Gucci has faced significant challenges, with a 25% drop in revenue to €1.46 billion in Q2, marking a new low for the brand [1][2] - The luxury market is experiencing a downturn, with Kering's overall sales suffering due to Gucci's poor performance, leading to strategic and personnel changes within the company [9][10] Store Closures - Gucci has closed five stores in China this year, including locations in Beijing, Shanghai, and Guiyang, reflecting a broader trend of luxury brands retreating from lower-tier cities [1][4][13] - Kering's overall store count decreased by 41 stores in the first half of the year, with Gucci leading the closures, having shut down 18 stores [2][5] - The company plans to increase its store closure target for 2025 from 50 to 80, with Gucci expected to account for nearly half of these closures [5][10] Strategic Adjustments - Gucci's management is undergoing a strategic repositioning, focusing on reducing reliance on wholesale and outlet channels to restore its high-end brand image [5][15] - The brand's creative direction has been inconsistent since the departure of Alessandro Michele, with the new creative director, Demna, needing more time to redefine the brand's essence [8][9] - Kering is shifting its focus towards flagship stores in major cities, aiming to enhance brand exclusivity and consumer experience while reducing the number of smaller stores [17][18] Market Trends - The luxury market in China is contracting, with a 38% year-on-year decline in new store openings for luxury brands in the first half of 2025, particularly in non-first-tier cities [13] - Brands are increasingly concentrating their resources on flagship stores in major urban centers, as consumer behavior shifts towards experiential shopping [17][18] - The overall retail landscape is evolving, with luxury brands needing to adapt to changing consumer preferences and market conditions to maintain their appeal [17]