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“菌子新品”火出圈,用做菜的思路做奶茶?
3 6 Ke·2025-09-18 01:44

Core Insights - The article highlights the emergence of creative beverages in the market, with brands like Heytea and Cha Baidao launching innovative products that quickly gain popularity and sell out [1][6][17] - The trend indicates a shift in consumer preferences towards unique and visually appealing drinks, moving away from traditional offerings [6][17] Group 1: Product Innovations - Heytea's collaboration with celebrity chef Li Zi'an resulted in the launch of "Mushroom Ice Cream," which combines flavors of pu-erh tea, mushrooms, and soy sauce, leading to high consumer interest [1][4] - Cha Baidao's "Drunken Milk Tea" sold 120,000 cups on its first day of re-release, showcasing the demand for creative alcoholic beverages [16] - Other brands like A-Ma Handmade and Four Leaf Coffee are also introducing unique products, such as "Delicious Douzhi Milk Tea" and mushroom coffee, respectively, indicating a broader trend in the industry [1][4][12] Group 2: Consumer Engagement - Social media feedback on new products like Heytea's ice cream has been overwhelmingly positive, with consumers describing the experience as "magical" and "harmonious" [4][6] - The limited availability of these creative drinks has created a sense of urgency among consumers, leading to long queues and high demand [4][12] - The trend of integrating local flavors into beverages, such as using traditional ingredients like douzhi, is generating significant consumer curiosity and engagement [12][14] Group 3: Market Trends - The article suggests that the beverage industry is moving towards a "productism" phase, where the focus is on creating high-quality, innovative drinks rather than merely chasing marketing trends [17] - Brands are increasingly prioritizing the quality and uniqueness of their products, indicating a shift in strategy from rapid expansion to sustained creative output [17] - The rise of creative beverages reflects a broader consumer desire for healthier and more exciting drinking experiences, positioning these products as essential rather than optional in the market [17]