Citic Press(SZ:300788) Zheng Quan Ri Bao Wang·2025-09-17 08:57Core Insights - The Beijing Book Fair, held from September 12 to 22, 2025, attracted 180,000 visitors in just three days, showcasing nearly 500,000 publications and cultural products, an increase of approximately 100,000 compared to 2024 [1][2] - The event featured a total exhibition area of about 20,000 square meters, which is 2,000 square meters larger than the previous year [1] - A total of 5 million yuan in book consumption vouchers were distributed to readers, significantly boosting consumer purchasing motivation [2] Company Insights - The issuance of consumption vouchers and the fair's effect have notably increased book sales for participating publishers, with companies like CITIC Publishing Group reporting a higher foot traffic and sales compared to last year [2] - CITIC Publishing brought a diverse range of classic and creative cultural products to meet reader demand, indicating a shift towards a "book + cultural product" sales model [2] - The increase in foot traffic and sales for publishers like Moti Group is attributed to the larger number of exhibition booths and enhanced voucher distribution [2] Industry Trends - The growth in cultural product consumption reflects a shift towards emotional value and experiential consumption among new-generation consumers [3] - The book fair serves as a cultural experience and social interaction hub, enhancing brand recognition and influence for publishers [3] - Publishers are increasingly focused on effective book display and dissemination through physical venues like the book fair, as traditional exposure channels for niche books continue to diminish [4]