GREE(SZ:000651) Zhong Zheng Wang·2025-09-18 03:06Core Insights - Gree Electric Appliances launched a new strategic initiative focusing on health-oriented home appliances, showcasing 16 new products at the Dong Mingzhu Health Home Experience Center in Dongguan, Guangdong [1][2] - The experience center, covering 2,000 square meters, features a dynamic display of home and commercial appliances, allowing consumers to engage with products in realistic settings [1] - The center includes various lifestyle scenarios such as a "no wind" living room and a zero-smoke kitchen, enhancing consumer interaction and experience [1][2] Product Highlights - The newly launched products include advanced technologies such as the "no wind" central air conditioning system, photovoltaic air conditioning, and a pet purifier, aimed at improving user comfort and health [2] - The "no wind" central air conditioning system and the integrated "cooling smoke machine" address common issues like discomfort from direct airflow and high kitchen temperatures [2] - Gree's health appliance strategy has expanded to 970 stores nationwide, with 293 stores generating approximately 390 million yuan in retail sales [2] Market Strategy - The experience center integrates professional sports facilities, enhancing the brand's lifestyle approach by promoting health and wellness [2] - Gree Electric has also launched a "百店直播" initiative, allowing consumers to virtually explore stores and experience health solutions from home [2]