Core Viewpoint - The company actively participates in a financial consumer rights protection initiative, aiming to enhance financial education and consumer awareness in the community [1][7]. Group 1: Initiative Overview - The initiative is a collaboration between the company, Shenzhen Broadcasting Group, and various financial institutions, focusing on delivering financial education directly to consumers [1][7]. - The "Financial Youth Knights" volunteer team engages with the community, integrating insurance consumer rights knowledge and risk prevention tips into public services [1][4]. Group 2: Innovative Promotion Model - The initiative utilizes the delivery network of Dingdang Pharmacy, which includes 500 delivery personnel and an average of 20,000 daily orders, to create an innovative "financial education + drug delivery" promotional model [3][4]. - Volunteers assist in distributing customized promotional materials alongside medications, addressing issues like policy information leakage and false insurance promotions [3][4]. Group 3: Targeted Outreach - The "Financial Youth Knights" focus on key demographics such as the elderly, youth, and new residents, providing educational materials and real-life case studies to help residents identify fraudulent financial activities [4][5]. - Interactive sessions are organized, where residents can answer questions related to common scams, with rewards such as financial consumer protection gift packs for participation [4][5]. Group 4: Future Directions - The initiative reflects the company's commitment to a people-centered development approach and aims to enhance financial literacy at the grassroots level [7][8]. - The company plans to continue deepening financial consumer education and exploring more inclusive financial innovation models to improve service levels and contribute to the high-quality development of financial consumer protection in Shenzhen [8].
药品配送到家，风险提示同步达！人保寿险深圳市分公司创新模式筑牢百万市民金融防护墙