Core Viewpoint - Panasonic has witnessed significant changes in the Chinese market over the past 40 years, evolving from a manufacturing hub to an innovation center, and aims to leverage its competitive edge gained in China for global markets [3][4]. Group 1: Market Dynamics - Panasonic's revenue from China was only about 1% of its global total when it first entered the market, but has since benefited from China's rapid economic growth and the rise of local competitors [3]. - The company recognizes the intense competition in the home appliance sector, which is transitioning into a saturated market, and emphasizes the need for both internal improvement and orderly competition [4]. Group 2: Product Strategy - Panasonic is shifting its business model from "Made in China" to "Made by China," focusing on integrated processes of planning, design, production, and sales within China [5]. - The company plans to achieve double-digit growth in export business in 2024, with products like washing machines and kitchen appliances being exported to Southeast Asia and the Middle East [5]. Group 3: Supply Chain Importance - China serves as a crucial supply chain base for Panasonic, with over 6,000 suppliers providing components and materials, accounting for 80% of the global supply chain [6]. - The robust supply chain in China helps Panasonic reduce manufacturing costs, enhance product competitiveness, and improve production efficiency [6]. Group 4: Competitive Advantages - China is not only a manufacturing powerhouse but also a consumer and innovation leader, with advantages in market scale, speed of innovation, and talent pool [7]. - The rapid development in areas like AI, new energy, and biotechnology presents new opportunities for Panasonic [7]. Group 5: Policy Impact - Recent reforms and policies aimed at enhancing the investment environment in China have positively influenced foreign companies like Panasonic, fostering a win-win relationship [8][9]. - The company anticipates further support from the Chinese government in terms of open policies to expand its investment and business scope [9][11].
专访松下电器中国总裁赵炳弟：中国是制造中心，也是创新中心