晋善晋美：以 “4+1” 模式破局白酒新零售，构建全球清香连锁生态

Core Viewpoint - The company aims to support the development of the liquor industry by establishing itself as the "global first brand of fragrant liquor" through innovative operational strategies and a focus on both online and offline channels [1][10]. Group 1: Business Strategy - The company focuses on three main strategies: expanding store presence, gathering members, and building the brand [1][10]. - The "4+1" operational model is designed to enhance channel vitality by integrating product offerings with experiential consumption [5][10]. Group 2: Store Expansion and Consumer Experience - The company has established over 800 specialty stores and nearly 10,000 community stores, creating a network that covers multiple provinces and cities, thus enhancing local consumer engagement [3][11]. - Each store is designed as a "cultural experience center" for fragrant liquor, offering various consumption scenarios such as tasting, customization, and collection [3][5]. Group 3: Online and Offline Integration - The company leverages both online platforms and offline stores to create a seamless consumer experience, collaborating with major e-commerce platforms for promotions and live events [7][8]. - This dual approach not only drives traffic to physical stores but also builds consumer trust in online purchases, fostering a positive cycle of demand and sales [8][10]. Group 4: Future Plans - The company plans to continue expanding its store network and optimizing digital services, aiming to enhance membership management and marketing strategies [10][11]. - The commitment to supporting the liquor industry's development is reflected in the company's ongoing efforts to innovate and provide a replicable model for channel innovation and revitalization [11].