WLY(SZ:000858) Xin Hua Cai Jing·2025-09-18 06:32Core Insights - The "Wuliangye Theme Day" at the 2025 Osaka Expo successfully showcased the brand as a high-level partner of the China Pavilion, enhancing its global presence and cultural exchange [1][4] - The event featured immersive visual displays, including a 12.98-meter LED screen that highlighted Wuliangye's historical milestones and its partnership with the Expo [1][2] - Interactive activities engaged attendees, allowing them to collect themed stamps for commemorative gifts, enhancing the overall experience [2][3] Group 1: Event Highlights - The event was themed "Appreciating the Light of Civilization, Sharing a Beautiful Future," emphasizing cultural exchange through various activities [1] - Wuliangye displayed its classic product series, showcasing its heritage and achievements, including multiple national awards and recognitions [2] - The event included a donation of commemorative gift boxes to the China Pavilion, symbolizing the partnership and cultural significance [3] Group 2: Marketing and Brand Strategy - Wuliangye plans to leverage the Expo as a platform for innovative marketing and cultural storytelling to connect with global consumers [4] - The opening of the second overseas authorized experience restaurant, "Xin Long Yin," in Osaka aims to blend Chinese and Japanese culinary cultures, enhancing brand recognition in Japan [3] - A marketing campaign titled "Wuliangye Expo Season" is being conducted in Tokyo and Osaka, promoting Chinese culture through various dining experiences [3]