罗永浩西贝之争落幕后,预制菜该走向何方?
Ren Min Ri Bao·2025-09-18 06:35

Group 1 - The core viewpoint is that the pre-prepared food industry is gaining attention due to consumer acceptance and government support, but transparency and safety concerns need to be addressed [1][2] - The 2023 Central Document emphasizes the development of the pre-prepared food industry, indicating a positive direction for growth [1] - There is a significant issue of information asymmetry where consumers are unaware of the true nature of pre-prepared food being sold as freshly made [1][2] Group 2 - Ensuring the safety and health of pre-prepared food relies on technological and management innovations in production, preservation, and transportation [2] - The fast-paced lifestyle of consumers creates a demand for pre-prepared food that is quick, stable in taste, and hygienic [2] - The market for pre-prepared food can expand significantly if safety standards are maintained and a balance between convenience and taste is achieved [2] Group 3 - The relationship between pre-prepared food and freshly cooked meals is not mutually exclusive; both types of offerings should coexist to meet diverse consumer preferences [2] - Consumers will ultimately determine the market dynamics through their purchasing choices, with acceptable brand premiums but unsustainable high prices likely to fail [2]