宠物消费出海品牌起势，产品热销跨境电商平台｜活力中国调研行

Core Insights - Jiangsu Zhongheng Pet Products Co., Ltd. is a leading player in the domestic pet consumer goods industry with over 30 years of experience, primarily exporting to over 70 countries and regions including Europe, America, Asia-Pacific, and the Middle East [1] - The company has transitioned from mainly OEM production to developing its own brands such as "Ferret," "M-PETS," and "Gardner Pet," which are now marketed internationally [1] - In recent years, Zhongheng has expanded into cross-border e-commerce, significantly increasing sales of its self-branded pet products on platforms like Chewy, Walmart, and Temu, with self-branded sales expected to account for 20%-30% of total sales this year, doubling from previous levels [1] Company Strategy - Zhongheng is actively building and promoting its own brands while increasing product development efforts and enhancing its cross-border e-commerce capabilities to boost global influence and market share [1] - The company has established a cross-border e-commerce platform and overseas warehouse in Belgium and invested in three factories in Cambodia, with plans for further expansion of its Cambodian facilities [1]