Stagwell, Żabka Polska Launch “In-Pulse” JV to Provide Data-Driven Consumer Insights in Poland

Group 1 - Stagwell Inc. and Żabka Polska have launched a joint venture called "In-Pulse," aimed at providing consumer insights and engagement tools tailored for the Polish market [1][3] - Żabka Polska operates over 11,600 convenience store locations in Poland, handling approximately 4.1 million transactions daily and serving over 10 million users through its Żappka app [2] - The In-Pulse tool offers a comprehensive five-step solution that includes data collection and analysis, customer engagement via the app, product testing, targeted marketing development, and effectiveness evaluation using predictive analytics [3] Group 2 - Stagwell Inc. specializes in digital transformation, performance media, data, consumer insights, strategy, and creative communications services across the US, UK, and internationally [4]