Zhi Tong Cai Jing·2025-09-18 07:51Core Viewpoint - Morgan Stanley's report indicates that Pop Mart (09992) is expected to experience multiple consumption peaks in the coming months, driven by sufficient inventory of popular products, new product launches, and store expansions [1] Group 1: Sales Forecast - The firm anticipates that Pop Mart's sales will grow over 180% year-on-year in Q3, compared to 235% in the previous quarter [1] - Morgan Stanley maintains a target price of HKD 382 for Pop Mart, corresponding to projected price-to-earnings ratios of 42x, 32x, and 26x for 2025 to 2027 [1] Group 2: Market Sentiment and Demand - Despite recent cautious sentiment in the market towards Pop Mart, Morgan Stanley's outlook remains positive, drawing parallels to Pokémon's strategy in 2021-2022 to increase card production to address speculation and enhance customer experience [1] - The report counters investor concerns regarding the sustainability of Pop Mart, asserting that the market for IP collectibles is substantial and continues to grow, with confidence in Pop Mart's differentiated business model and competitive advantages to capture the rising "kidult" consumer demand [1] Group 3: Earnings Projections - Morgan Stanley projects adjusted earnings per share for Pop Mart to be HKD 2.58, 9.90, 11.87, and 14.67 for the years 2025 to 2027 [1] - The company is estimated to hold a 5.7% market share in the global IP products market this year, compared to Disney's 43.1% and Sanrio's 8.2% [1]