Bei Jing Shang Bao·2025-09-18 08:28Core Viewpoint - A unique financial education campaign themed "Protecting Financial Rights and Supporting a Better Life" was launched by Zhejiang Merchants Bank Beijing Branch in collaboration with the National Sports General Administration Fitness Promotion Committee along the Grand Canal in Tongzhou [1] Group 1: Event Highlights - The event featured traditional cultural performances, including a dragon dance that captivated the audience and created a festive atmosphere [3] - Financial knowledge was disseminated by bank staff, who used simple language and typical case studies to educate citizens about common scams such as illegal fundraising and telecom fraud, with a specific warning about "high return" investment traps [3] Group 2: Targeted Education - Special emphasis was placed on educating the elderly about the characteristics and prevention measures related to illegal fundraising in the pension sector, aiming to help them protect their retirement funds [3] - For migrant workers and new citizens, the focus was on personal credit protection and legal borrowing, assisting them in better integrating into urban life [3] Group 3: Future Initiatives - Zhejiang Merchants Bank Beijing Branch plans to continue exploring diverse promotional models such as "Finance + Culture" and "Finance + Sports," integrating financial education into citizens' daily leisure activities [5] - The goal is to deeply instill the concept of "protecting financial rights" in society, enhancing public financial literacy and risk awareness, and contributing to a harmonious financial environment [5]