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让金融宣教与传统文化“双向奔赴” 广发银行北京分行亮相“金融集市”
Bei Jing Shang Bao·2025-09-18 08:28

Group 1 - The "Financial Education Promotion Week" is being conducted nationwide under the guidance of the National Financial Supervision Administration, the People's Bank of China, and the China Securities Regulatory Commission, with a focus on enhancing public financial literacy [1] - The Beijing Financial Regulatory Bureau organized a "Financial Market" event at the Financial Street Shopping Center, where Guangfa Bank's Beijing branch actively participated, providing an engaging financial knowledge experience for the public [1] Group 2 - Guangfa Bank's Beijing branch launched an original educational video titled "National Music Talks Appropriateness," which creatively illustrates the core content of the "Financial Institutions Product Appropriateness Management Measures" using traditional Chinese music instruments [2] - The performance included various musical interpretations to explain key concepts such as product appropriateness management, consumer responsibility, and special protection for elderly consumers [2] Group 3 - A self-composed and performed "Kuaiban" (a form of Chinese storytelling) by Guangfa Bank's Beijing branch employees highlighted financial fraud traps and the benefits of deposit insurance, aiming to raise public awareness about investment risks [3] - The performance emphasized the importance of national policies in safeguarding depositor rights and maintaining financial stability [3] Group 4 - The "Financial Consumer Rights Treasure Account" booth featured an interactive game called "Appropriateness Matching," which was highly popular among participants, combining fun and educational elements to teach about financial product risk ratings and consumer risk tolerance [4] - The booth also included knowledge displays and explanations from financial managers, reinforcing the idea that "the suitable is the best" [4] - Guangfa Bank integrates traditional culture with consumer rights protection in its financial education efforts, emphasizing the importance of consumer rights in its operational strategy [4]