宗馥莉再“断腕”：半年两次大调整，波及中层及基层

Core Viewpoint - Wahaha is planning to change its brand name to "Wawaizong" starting from the 2026 sales year due to compliance issues related to the "Wahaha" trademark, which has raised concerns internally about the potential risks associated with this decision [2][6][17]. Group 1: Brand Change and Compliance Issues - The decision to change the brand name is seen as a critical move for the company's survival, as it aims to address historical compliance issues that have exposed the company to legal risks [8][17]. - The current trademark ownership structure complicates the use of the "Wahaha" brand, requiring unanimous consent from all shareholders for its use [10]. - Previous attempts to transfer the trademark to a subsidiary were unsuccessful due to the need for shareholder approval [11]. Group 2: Internal Restructuring - Since the appointment of Zong Fuli, Wahaha has undergone significant internal reforms, including two major rounds of personnel changes within six months [3][19]. - In April, the company issued eight dismissal notices affecting many mid-level managers, followed by further adjustments in July that impacted regional managers across multiple areas [4][19]. - There have been reports of salary reductions and job relocations for long-term employees, leading to dissatisfaction and increased turnover [22][24]. Group 3: Market Performance and Future Outlook - Wahaha's sales have reportedly declined compared to previous years, raising concerns about the company's future performance [23]. - Zong Fuli has expressed a desire to lead the company to new heights, but the current challenges may hinder this ambition [24].