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Meta Shares Rise In Premarket After It Unveils New $799 AI Smart Glasses
Meta PlatformsMeta Platforms(US:META) Forbesยท2025-09-18 09:40

Core Insights - Meta introduced AI-powered smart glasses, the Meta Ray-Ban Display, at the Meta Connect keynote, with CEO Mark Zuckerberg highlighting their potential as a platform for "personal superintelligence" [1][5] - Following the announcement, Meta's share price increased by over 1% in premarket trading, reaching $783 [1] Product Details - The Meta Ray-Ban Display will be available for purchase on September 30 at a price of $799, featuring a high-resolution see-through display on the right lens for reading messages, video calls, and navigation [2] - The glasses include a 12-megapixel camera for taking photos and recording videos [2] Control and Compatibility - The device can be controlled via a wristband, described by Zuckerberg as the "world's first mainstream neural interface" capable of detecting gestures and hand movements [3] - At launch, the glasses will support Meta's apps like WhatsApp and Facebook Messenger, as well as third-party apps including Spotify and a limited Instagram app [3] Market Impact - Shares of EssilorLuxottica, the parent company of Ray-Ban, rose approximately 1.6% to $324.73 following the announcement [4] - The smart glasses will be sold in EssilorLuxottica's stores, Best Buy, and select Verizon outlets [4] Vision for the Future - Zuckerberg expressed that smart glasses could eventually surpass smartphones as the primary personal computing device, emphasizing their ability to enhance communication, memory, and sensory experiences [5]