李勇坚：线上线下消费 走向深度融合（专家点评）

Group 1 - The core viewpoint is that online brands are increasingly investing in offline stores to enhance the integration of online and offline consumption, driven by various factors [1][2] - The online retail penetration rate for physical goods reached 24.9% of total social retail sales in the first half of this year, indicating that offline still holds a significant 75% market share, suggesting potential growth for online brands in offline spaces [1] - Operating costs for a typical physical clothing store range from 300,000 to 400,000 yuan, which is comparable to the costs of achieving similar foot traffic online, especially considering higher online return rates [1] Group 2 - Physical stores enhance consumer experience and improve purchase conversion rates, with new retail formats like pop-up stores and concept stores emerging to provide better experiential value [1] - Physical stores can visually showcase brand image and increase customer loyalty, indicating a complementary relationship between physical and online stores rather than a substitutive one [1] - The trend of online brands moving into offline spaces is not a fleeting decision but a strategic move based on factors like traffic costs, user experience, and brand image, potentially leading to synergistic effects [2]