Core Viewpoint - Chery Automobile is facing significant challenges in its IPO process, with a substantial reduction in expected fundraising amounts and concerns over its low R&D investment and profitability compared to leading competitors in the industry [1][3][9]. Financial Performance - Chery's revenue and net profit have shown consistent growth from 2022 to 2024, with revenues of 926.18 billion yuan, 1,632.05 billion yuan, and 2,698.97 billion yuan, and net profits of 58.06 billion yuan, 104.44 billion yuan, and 143.34 billion yuan respectively [3][5]. - In Q1 2025, Chery achieved a revenue of 682.23 billion yuan, marking a year-on-year growth of 24.2%, with a net profit of 47.26 billion yuan, up 90.9% year-on-year [3]. Market Position and Sales - In 2024, Chery sold 2.604 million vehicles, a year-on-year increase of 38.4%, making it the second-largest domestic brand in terms of sales [5][10]. - Despite strong sales, Chery's average vehicle price was 10.36 million yuan, with a net profit of approximately 0.55 million yuan per vehicle, the lowest among major competitors [11][12]. R&D and Technological Transition - Chery has committed to increasing R&D investment, with planned expenditures of 1 billion yuan over five years for smart technology development, but the effectiveness of these investments remains questionable [6][9]. - The company’s R&D spending from 2022 to Q1 2025 was 41.28 billion yuan, 68.49 billion yuan, 105.44 billion yuan, and 27.61 billion yuan, but the proportion of R&D investment relative to revenue has been declining [7][9]. Challenges in Electrification and High-End Market - Chery's transition to electric and smart vehicles has been slow, with only 30% of total sales being electric vehicles as of 2025, despite the domestic market's rapid growth in this segment [6][9]. - The partnership with Huawei to develop high-end models has not yielded expected results, with the models failing to gain traction in the market [2][13]. Overseas Market Performance - Chery has emphasized its strong export performance, claiming to be the top exporter for 22 consecutive years, but the average selling price of its vehicles in overseas markets is significantly lower than competitors [10][11]. - In 2024, Chery's overseas sales reached 1.1446 million units, with a year-on-year growth of 21.4%, but the average selling price was only 8.8 million yuan, raising concerns about its competitiveness [11][12].
奇瑞汽车IPO估值承压、募资额或大幅缩水 如何摆脱"传统车企"烙印和"廉价"标签？