“酱”心再焕古城春——访安徽老字号天顺酱园董事长陈传银

Company Overview - Tian Shun Soy Sauce Garden, established during the Ming and Qing Dynasties, has a history of over 400 years and is recognized as a time-honored brand in Anhui [8][10] - The company has evolved from a small workshop to a significant producer of soy sauce, gaining the title of "official salt garden" in 1689, which indicates its high-quality products [8][10] Traditional Craftsmanship - The company emphasizes traditional brewing techniques, utilizing ancient fermentation methods that have been passed down through generations [15][16] - The production process adheres to seasonal cycles, with specific techniques for each season, ensuring the quality and flavor of the soy sauce [16] Recent Developments - Under the leadership of Chairman Chen Chuan Yin, the company has revitalized its operations, focusing on traditional methods while also incorporating modern practices [15][20] - The company has received multiple awards, including recognition as an excellent tourism product in Huainan City and being named a time-honored brand in Anhui [18][20] Cultural Significance - Tian Shun Soy Sauce Garden serves as a cultural experience center, attracting around 100,000 visitors annually, allowing them to engage with the traditional brewing process [18][20] - The company aims to blend historical significance with modern commercial strategies, enhancing its brand presence in the region [20]