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Meta Selling “First Serious” Smart Glasses for $799
Meta PlatformsMeta Platforms(US:META) PYMNTS.com·2025-09-18 10:54

Core Insights - Meta has launched AI-powered smart glasses, the Meta Ray-Ban Display, priced at $799, featuring a built-in screen for displaying messages, video calls, and AI queries [2][4] - The glasses are designed for short interactions, allowing users to accomplish tasks without disrupting their flow, and come with a Meta Neural Band for muscle signal translation [3][6] - The launch is part of Meta's strategy to compete with tech giants like Google and Apple in the consumer technology space [4][5] Product Features - The Meta Ray-Ban Display allows users to keep their phones in their pockets while providing convenient access to popular features [5] - The glasses are intended to enhance personal intelligence by improving communication, memory, and sensory experiences [6] - They will be available for purchase starting September 30 at various retailers including Ray-Ban, Lenscrafters, Best Buy, and select Verizon stores [6] Industry Context - AI integration in smart glasses is seen as a way to make them more intuitive and practical for everyday use, enhancing activities like streaming and gaming [7][8] - The current technological landscape, including 5G and cloud gaming, creates a demand for better content experiences without reliance on small screens [8]