招商银行东莞分行：以“极致服务”打造金融服务新标杆

Core Viewpoint - China Merchants Bank Dongguan Branch has launched the "Ultimate Service" initiative to enhance customer service, particularly focusing on the needs of elderly clients and foreign visitors [1][2][3] Group 1: Elderly Customer Service - The bank has identified elderly customer service as a priority, creating a universal service standard tailored for senior clients [1] - Facilities such as reading glasses, magnifying glasses, wheelchairs, and blood pressure monitors are provided at all branches to assist elderly customers [1] - A dedicated service window and a special queuing system for elderly clients ensure personalized assistance throughout their banking experience [1] Group 2: Foreign Customer Service - The bank has developed a universal service standard for foreign clients, optimizing service processes to cater to their specific needs [2] - Each branch has established a dedicated service window for foreign customers, staffed with English-speaking personnel to facilitate smooth communication [2] - The bank has enhanced its physical infrastructure and promotional materials to support foreign currency exchange and cash services for international visitors [2] Group 3: Future Plans - The bank aims to further develop its payment service scenarios, focusing on creating a multi-layered and diversified payment service system to enhance customer experience [3]