The Future Shopper 2025: VML Study Reveals Many Brands Are Still Failing to Deliver on Customer Experience and Search is Resurging Thanks to AI

Core Insights - 45% of global shoppers often abandon purchases due to frustrating digital experiences provided by major retailers [1] - 52% of shoppers express excitement about the possibility of having their own AI agent to assist with shopping [1] Industry Analysis - The ninth annual Future Shopper report by VML highlights that despite significant digital advancements, many brands are still not meeting basic customer experience expectations [1]