Group 1 - Taobao Live announced an investment of 3 billion yuan to support merchant growth during this year's Double 11 shopping festival [2] - The platform will expand the coverage of "no deposit" promotions and increase the scale of popular products, allowing consumers to access significant discounts and make purchasing decisions more easily [2] - A new "instant discount coupon" feature will be introduced to provide users with discounts on available products, enhancing the promotional shopping experience [2] Group 2 - Taobao Live will establish "specialty category days" to focus on high-potential categories such as cultural and artistic items, jewelry, and winter apparel [3] - The investment aims to transform "traffic bursts" into "user asset bursts," helping merchants build long-term competitive advantages [3]
今年双11淘宝直播将引入万位垂类专业主播
Sou Hu Cai Jing·2025-09-18 11:32