短视频新媒体运营首席专家张伽赫，绳木传媒一站式深度打造企业IP

Core Insights - The article discusses the evolution of short video marketing driven by the proliferation of 5G technology and changing user habits, highlighting a shift from rapid growth to refined operations in the industry [1] Group 1: Marketing Model Evolution - The marketing model has evolved from "Sit Business 1.0" to "Broadcast Business 5.0," indicating a transition from traditional offline retail to short video and live-streaming marketing [4] - Companies must seize the "Broadcast Business" opportunity to build brand IP through short videos and achieve comprehensive traffic conversion [4] Group 2: Short Video Operations - The operational framework for short video marketing includes a full-link methodology involving planning, production, and operation strategies [6] - Services provided by companies like Shengmu Media include digital transformation for traditional brands, emphasizing systematic operations from account positioning to content matrix [8] Group 3: Industry Value of Short Video Marketing - Short videos are characterized by concise and easily understandable content, capable of attracting users quickly and conveying effective information [10] - Engaging users through interactive elements such as comments and shares enhances user participation and loyalty, ultimately driving sales performance [11] Group 4: Importance of Team and Skills - Short video operations require a comprehensive skill set, including content planning, platform optimization, data analysis, and fan management [13] - Successful short video marketing relies on either having a mature internal team or collaborating with experienced operational teams to maximize brand communication and commercial value [13]